TheFaceCraft is a sponsor of Jakarta Pro Cycling and its brand partner, advising the Indonesian professional cycling team on image, professionalism and presentation, and building the website, operations dashboard and cloud management behind the team.

A professional cycling team is judged twice: by results on the road and by how it carries itself off it. The second judgement pays the bills. Sponsors, race organisers and federations decide on a team's future from the way riders and staff present, the way the team speaks to partners and the way its brand holds up on a jersey next to the logos that pay for the season. In Southeast Asian cycling, where teams compete for a small pool of sponsors, that presentation is the difference between a renewed contract and a short one. Sponsors notice.

TheFaceCraft entered as a sponsor and stayed as a brand partner. The work covers the team's brand positioning, the standards of professionalism and image the riders and staff carry at races, media events and sponsor meetings, and the sponsor-facing presentation the team uses to win and keep partners. The digital side carries it: a team website built for sponsors and fans, an operations dashboard for the management, and the cloud management behind both, delivered and maintained by TheFaceCraft. It is sports brand consultancy in its full form, from how a team is perceived to the platform that perception lives on.